2015 NCCA-ICHCAP Digitization Project of ICH-related Analogue Audiovisual Materials

The National Commission for Culture and the Arts of the Philippines (NCCA) is the official government agency for culture in the Philippines. It is the overall policy making body, coordinating, and grants giving agency for the preservation, development and promotion of Philippine arts and culture.

In 2015, ICHCAP supported the NCCA in digitizing around five hundred hours of analogue content through the Digitization Project of ICH-related Analogue Audiovisual Materials. Some of materials representative of traditions of Philippine ethnic groups were chosen and reproduced as [Pagdaloy, flow of life] in eight DVDs and two CDs, so they can be enjoyed by more people.

The videos contained in the collection come from Travel Time, a weekly travelogue that aired from 1986 to 2015 in the Philippines. The TV travel show provided detailed information about minority groups in the country. The NCCA, the project operator, was not only engaged in the digitization of analogue materials but also provided support throughout the production process, contributing to giving more people the opportunity to access valuable ICH materials.

ICHCAP Collection IV includes stories of eight Philippine ethnic groups in the Philippines. The story collection comes in a book format, with the DVDs depicting each of the stories. The two CDs feature music used for rituals, feasts, and farming. The collection also features music played by Uwang Ahadas and his family ensemble; Ahadas was named a National Living Treasure of the Philippines. The last page of the collection features a map indicating the areas the ethnic groups inhabit, to help audiences better understand the ethnic groups.

ICHCAP hopes that this collection will enable not just researchers in the relevant fields but also the general public to learn more about and become familiar with Philippine ICH.